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04 PORCHFEST 2023-MUSIC FESTIVAL BRAND IDENTITY (CONCEPT)
DOC 022—412


TITLE: Porchfest 2023 Brand Identity (Concept)
YEAR: SPRING 2023
PROGRAMS: InDesign, Illustrator, & Photoshop
INFO: multiple (brand identity, environmental graphics, posters, social media templates, brochure, merch/apparel, wayfinding signage, webpage design) “The last Sunday each August, the tree-lined streets where Rod Serling spent his youth come alive with the sounds of over 150 performances by local and regional musicians, staged on dozens of residential porches, yards, and driveways.”

Porchfest is a free annual local music festival held in Binghamton, NY. Local bands set up and perform on participating front porches throughout the west side neighborhood of Binghamton. 

For this project, we were tasked with doing a complete rebranding for the upcoming 2023 festival. Since this was student work, everything is conceptual; all the copy in the brochures, posters, etc. was provided to us by the professor.
LOGOS & ICONOGRAPHY



ENVIRONMENTAL GRAPHICS & POSTERS



BROCHURE



SOCIAL MEDIA POSTS & WEBSITE


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